Any recruiter searching for candidates with in-demand skills knows that hiring can be a challenge. Talented applicants are becoming increasingly selective and the odds of retaining an application right through to hiring are formidable.
While there may be a variety of reasons why candidates drop out, it is no secret that a shorter, faster hiring process is better for candidate engagement and one way to speed up the hiring journey is by video interviewing.
Throughout a video recruitment process, there are many steps that can help employers build candidate commitment.
Engagement
For example, inviting a candidate early on in the process to a video interview gives them the feeling that they are quickly making progress through the steps and establishes engagement.
Through branding and pre-recorded video messages, the candidate can get a ” backstage impression ” of how the company works internally. If managed properly, a good employer branding strategy already serves as an appealing teaser for the applicant. Creating a perfect first impression and generating the desire to experience more of it, thus increasing commitment and will to perform better in the recruitment process.
Automated Interview, themselves, make the process fair and unbiased. The candidate knows that every other applicant will have to answer the exact same questions and will be judged on the same criteria, reinforcing the feeling of forward momentum.
Finally, even though video recruitment is seamless and easy, a video interview is still a higher commitment for a candidate than simply sending a CV or having a phone call. This extra investment from the candidate boosts their engagement to the process and results in less no-show once a face-to-face interview has been offered.
NIJobs offers video recruitment as part of a portfolio of recruitment solutions ranging from job posting to employer branding training and insights.