With so many companies in competition to attract the best candidates it is more important than ever that you showcase the best of your business and let job seekers know why they should apply for your jobs over those advertised by your competitors.
The best way to get that message across is with a well-written company profile.
Copying the “about us” page from your company website may a quick fix but it isn’t a solution for two reasons.
Firstly, your “about us” page probably contains information about your company history and products, that’s perfectly fine for a general audience.
However, your company profile on NIJobs.com has a different purpose. It will be read and assessed by candidates and its role is to convince them that you are a company they should work for. Think of your audience and write it with them in mind.
Secondly, we are a digital platform and the one thing that search engines penalise is duplicate content. All our considerable SEO resources, which bring more candidates to your roles, will work better for you if your content is unique.
Company Profile Checklist
- Inform candidates about the products and/or services your business provides
- Highlight your company culture and work environment,
- Tell candidates about any awards your business has received (eg Great Place to Work, innovation awards, Green Awards etc)
- Add your Social Media links to candidates can learn more about you. (Facebook and Twitter only)
- Give details of Employee Training and Education Schemes. Show candidates how you will develop and progress their careers.
- Inform job seekers about employee reward schemes and your company benefits. Let candidates know you reward hard work.