Most recruiters aspire to improve candidate experience but with more of the recruitment process taking place remotely and often by video, how can you achieve that goal?

Here are three ways that you can use video recruitment to take your hiring to the next level.

Inform

“How do the candidates generally react to video interviews?” is a common question from organisations looking to include video interviews in their recruitment process. Job interviews can be stressful so it is understandable that a recruiter would hesitate to increase stress levels even more by introducing a relatively new selection method.

In this instance, managing expectations and providing information is key. Let candidates know exactly what is going to happen after they submit their application; when they can expect to hear back from you and who they can reach out to for questions. This is also a good moment to introduce video interviews. Let candidates know under which circumstances they might get invited to a video interview.

For live interviews, it makes sense to share how many interviewers are going to participate, what the format is going to be (e.g. working on a case, doing a role play etc.) and how long it is going to take. For automated interviews factors worth communicating are, for example, the amount of time the candidate receives to answer a question or the number of tries they will have for each answer.

Providing candidates with information about technical support and explaining the implications of this interview format for data privacy will help the candidate to enter any type of video interview with more confidence.

Engage

A video-first recruitment process might not only be new for your candidates but also for you as a recruiter or your colleagues in the hiring team. Why not create a video that greets candidates with a welcome message from their future team members and get them to tell candidates more about the role and the opportunity?

Review

Over the last 12 months many recruiters have experienced the advantage of applying video interviews in their selection process. Video interviews have allowed recruitment to continue despite everything else. Now you have introduced this new tool to your hiring strategy it’s a good time to take a step back and reconsider the way your recruitment process works overall. Do all the steps in your process still make sense in a remote hiring situation? If you are already making the step towards video interviews anyways, it makes sense to also evaluate which other elements in your process could profit from a little video magic and how you can use video to improve candidate experience overall.