“Nothing changes if you change nothing” is the inspirational and motivational message at the heart of our new video, which aspires to energise people to pursue their ambitions and dreams and achieve their life and career goals.
Focused on delivering fresh new talent for your roles, the launch of our new video kicks off our latest and most extensive advertising campaign ever, putting NIJobs in front of millions of job seekers every day.
Reaching new audiences on social media
For the first time, the NIJobs message will be shared on TikTok, reaching a new audience of jobseekers across NI. As part of a strategic and targeted social media campaign, the NIJobs creative will also be shown to audiences across Facebook, Instagram and YouTube.
Key commuter points
The NIJobs message will be displayed prominently across Belfast and the greater Belfast area. People will spot us at key points along the main commuter routes into the city, with eye-catching advertising displays on Great Victoria Street, York Street, Shore Road and the Ormeau Road. NIJobs will also be found on the main concourse of Lanyon Station, in prime position in Great Victoria Street Station, and on the sides of buses as they criss-cross Belfast. And keep your eyes peeled for some bespoke NIJobs street art!
Engaging jobseekers with audio
People will hear our audio advert on NI’s biggest and more popular radio stations, Cool FM and the QRadio network covering Coleraine, Derry, Fermanagh, Newry, and Belfast. We can also be heard on digital audio platforms such as Spotify, Audio Xi and AudioOne.
And finally
People will soon be able to enjoy their coffee with a dash of NIJobs. Branded NIJobs coffee cups will be available at specially selected Ground coffee shops in Coleraine, Cookstown, Portadown and Belfast.
