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The Fitzwilliam Hotel

Digital Marketing Executive

The Fitzwilliam Hotel

  • Belfast
  • Not disclosed
  • Permanent
  • Updated 09/06/2022

Digital Marketing Executive (Full Time or Part Time working considered)

An exciting opportunity has arisen for a dynamic, experienced digital marketing executive to join our team.

Our Digital Marketing Executive will work within our Sales and Marketing team, reporting directly to the Director of Sales and Marketing. The main job purpose will be to effectively execute content-focused digital marketing strategies to build our brand and audience. 

Summary of Main Tasks and Responsibilities

  • Implement digital marketing strategies for all our products.

  • Execution of digital marketing activities, specifically content marketing, link-building & blogger outreach, social media marketing and paid advertising.

  • PR liaison ensuring on and off line activities are fully integrated.

  • Plan create and co-ordinate creative and engaging content for digital channels and website.

  • Identify market trends to optimize content, spend and performance based on the insights.

  • Maintain and update mailing databases.

  • Management of image library.

  • Management of direct marketing activities.

  • Provide monthly reporting of digital marketing activities. 

  • Identify and share opportunities for improving and increasing the value of digital marketing for our business.

  • Maintain the highest level of communication in line with The Fitzwilliam brand.

  • Essential Criteria

  • Third level qualification in Marketing or a related subject.

  • Experience of using Google Analytics for market research purposes and for generating reports on content performance from analytics.

  • Excellent knowledge of CMS, Analytics, SEO, PPC, Social media management and a range of creative tools.

  • Proven experience in copy writing to high quality content on wide range of topics.

  • Proven track record of excellent attention to detail.

  • Creative approach to digital marketing – ability to think outside the box.

  • Ability to work on own initiative once guidance is given.  

  • Ability to prioritise activities on multiple projects with minimal supervision.

  • Active participation on main social networks.

  • Provide support to other members of the team as may be necessary from time to time to meet business demands.

  • Desirable

  • Min 1 years’ experience in a Digital Marketing role.

If this sounds like you, and you can demonstrate the following skills and attributes, apply today:

  • high level of motivation and resilience with a pro-active attitude
  • ability to develop strong working relationships with PR Agency and staff
  • excellent organisational skills and ability to manage time effectively
  • ability to provide exceptional customer service
  • keen attention to detail
  • strong problem-solving skills
  • strong computer literacy


We understand and value the needs of our employees. As such, the successful candidate for this permanent post will be offered a competitive salary.


As Digital Marketing Executive you will be based on-site at our hotel, 1-3 Great Victoria Street, Belfast, BT2 7BQ.


In addition to a supportive approach to performance management, we actively encourage learning and development by providing formal and informal skills development opportunities.


If this role is appealing to you, please apply now.

The Fitzwilliam Hotel Belfast is an equal opportunities employer.

Digital Marketing Techniques Social media marketing advertising campaigns Email Marketing SEO Channel Marketing

Flexible working pattern, Employee wellbeing Discounted rates for hotel services Social events Perks directory discount card

Ref: DM/10/19

The Fitzwilliam Hotel

The Fitzwilliam Hotel

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